Energy Efficiency Marketing

Many of the energy efficiency programs available to homeowners and businesses across the United States are sponsored by utilities. A utility encouraging its customers to use less energy and reduce their monthly bills might seem counterintuitive at first glance, but energy efficiency measures have benefits for property owners and utilities alike.

Energy efficiency marketing. One of the greatest challenges facing residential energy efficiency programs is engaging individuals to take steps to save energy. The Better Buildings Residential Network Community-Based Social Marketing Toolkit is a resource for energy efficiency programs to increase the number of homes that are energy efficient.. CBSM focuses on social science and data-driven, community-specific strategies. Last year, the programs generated enough energy savings to power some 53,700 homes for a year, according to a report from the state Energy Efficiency Board, which advises the utilities. The programs also “support” about 39,000 Connecticut jobs in HVAC, electrical, manufacturing, insulation, weatherization and solar industries, the report said. The end result is that we spent $7 billion on utility energy efficiency programs in this country last year alone (that’s all in — program administration costs, rebate money, sales and marketing, etc.) — and two-thirds of the population is blissfully unaware that those programs exist. Overview of Marketing Methods for Local Retrofit Programs shares strategies for marketing local energy efficiency programs, particularly through strategic messaging, partnerships, and social media. Better Building Residential Program Implementation Plan Template - Marketing & Outreach will help you develop a strategy for planning, implementing.

P5 Group has served many energy industry clients, both large and small, nationwide. Here are some sample P5 Group marketing projects: Served as interim VP of Marketing for Optimum Energy, an HVAC efficiency solution provider. P5 created a marketing plan and collateral plan, directed a branding shift, managed lead-nurturing, and guided PR agency. However, this standardization of energy efficient design has also contributed to driving down the price of efficiency measures, no longer an added cost but rather part of the project. VAPG Program Opportunities for Value-added Agriculture Business and Economic Concepts and Principles Barriers to Entry and Exit Breakeven Selling Price Product Life Cycle Economies of Scale and Scope Business Expansion Business Management Business Workbench Food Industry Food Supply Chain Analysis Renewable Energy Renewable Energy Report Prices. The Milwaukee Energy Efficiency program (Me 2) partnered with Wisconsin’s statewide energy efficiency program, Focus on Energy, to locally market home energy upgrades. Me 2 leveraged Focus on Energy’s contractor network and community-based marketing to promote Focus on Energy’s statewide rebate program.

2,271 Energy Efficiency Marketing jobs available on Indeed.com. Apply to Energy Consultant, Policy Analyst, Specialist and more! efficiency and renewable energy work together to deliver clean energy outcomes at the lowest cost. As business models adapt to the digital energy world, so too must policy. A key lesson from this report is that well-designed policy works. ENERGY STAR® is the simple choice for energy efficiency. For more than 20 years, EPA’s ENERGY STAR program has been America’s resource for saving energy and protecting the environment. ENERGY STAR makes it easy for consumers and businesses to save money and protect the environment. Energy Efficiency; Energy Efficiency Buyer Persona; Energy Efficiency Marketing Buyer Challenges; Inbound Leads; Inbound Sales Enablement Download; Marketing Consultant; Marketing Data; Marketing Insights; Marketing Vision; Partner B2B Marketing Services; Renewable Energy; Retail Traffic Building; Sales Lead Gen Ideas; Sales Leads; Sustainable.

Energy Efficiency Residential Marketing - Keep it Simple, Keep it Focused Author: EnergyWorks Subject: Provides an overview of the EnergyWorks program, brand personality, messaging strategy, advertising, and lessons learned.\r\n Created Date: 7/25/2012 9:31:41 PM As with any customer energy efficiency program, marketing and outreach to customers is critical to program participation and success. Multifamily housing programs face unique challenges compared to other types of customer programs. There is no single customer to be reached through program marketing due to the very nature of multifamily housing. Carol Kulek is an independent contractor specializing in public sector energy efficiency outreach and marketing for Leidos. Carol worked at the Department of Commerce and Community Affairs for nearly 30 years and managed a variety of policy initiatives and program efforts in the offices of Workforce Development and Economic Development. DNV GL u2013 Energy's Sustainable Energy Use u2013 PDI group is seeking a Marketing Manager to lead energy efficiency outreach, marketing and communications efforts for the NV Energy Business Energy Services programs. The position is based out of our Las Vegas or Reno, NV offices.

Energy efficiency brings a variety of benefits: reducing greenhouse gas emissions, reducing demand for energy imports, and lowering our costs on a household and economy-wide level. While renewable energy technologies also help accomplish these objectives, improving energy efficiency is the cheapest – and often the most immediate – way to. The same is true for any energy efficiency company marketing their products and services - ultimately, the biggest selling point for energy saving projects is how much money businesses can save by rethinking their approach to energy usage. However, in an effort to stand apart from the crowd, ESCOs also need to differentiate themselves. For Total, energy efficiency is an opportunity. The company has already taken steps to boost energy efficiency at its own production and retail facilities and wanted to grow its energy management. For those looking for ways to promote the EnerGuide Rating System, take advantage of these marketing tools that highlight benefits of an energy-efficient home, the new label, and the EnerGuide brand. Tools include two illustrations and two infographics:. Buying or selling a home: See how energy efficiency improves a home’s value.

Marketing is an essential ingredient for the success of energy efficiency finance. But too often, finance and efficiency experts focus on technical and financial issues and underestimate the importance of marketing. Using best practices in marketing is necessary to drive demand to the high levels state goals require.